Diageo appoints Wirtz Beverage as Canada broker
04 March, 2014
Wirtz Beverage Group, a distributor of wine, spirits and beer brands, has been named exclusive national broker for Diageo beer, wine, spirits and RTD brands in Canada.
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Ben Branson
Ben Branson: Why non-alcoholic pricing is right
The pricing structure of non-alcoholic spirits has a high level of elasticity - there’s already a broad spectrum of price points which consumers are trying to navigate.
